8/17/2023 0 Comments Horizon hobby logo![]() JLL provided the project team and other functional experts across the company (including transportation, distribution operations, and finance team) with a structured data request outlining the specific information needed to understand Horizon Hobby’s core business objectives. Together, they focused on three key areas:ĭata collection and baseline development. ![]() Horizon Hobby turned to JLL to help strategize and execute a major upgrade of its supply chain network. To ensure the successful handling of product delivery and returns, and to reduce supply chain risks, everything from port options to manufacturing adjustments were on the table. Improving the firm’s supply chain efficiency without sacrificing customer service required a supply chain consulting partner that could explore and assess network alternatives-including industrial facility location, size and incorporation of a hub-and-spoke operation model. But the company lacked the industrial space needed to keep pace with fluctuations in sales to reach anticipated growth goals. Horizon Hobby achieved tremendous sales growth due to increased demand during the pandemic, and the firm projects to double in three years. The solution? Horizon Hobby decided to reevaluate its long-term supply chain network plan in order to alleviate capacity and fulfillment issues in its existing warehouses. As the company continued to grow, it needed to improve its speed-to-market while providing rapid and affordable delivery to its customers. ![]() Horizon Hobby's headquarters in Champaign, IL, retains legacy staffing and warehousing, and as e-commerce progressed, their customer base stretched across the country. Initially, Horizon Hobby focused on business-to-business channels and later integrated into the expanding business-to-consumer segment. The RC company runs two e-commerce distribution facilities in the United States, one in the Midwest and one on the West Coast. Specializing in model aircraft, vehicles, boats, trains-you name it-Horizon Hobby brings world-class technology, convenience, and of course, fun to their customers. Horizon Hobby built the groundwork for its success in a basement in 1985 and grew into the leading international developer of radio-controlled (RC) hobby products.
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